O2 IAS Academy is a renowned Institute preparing candidates for the Civil Services Examination. They needed to increase brand awareness, drive traffic to the website, generate new leads, and grow revenue as well as increase reach, impression, and views of daily content posted on social media. We assessed the primary purpose and identified a few areas of improvement. Those included turning followers into customers, managing time and productivity, creating an effective cross-channel strategy&increasing reach through shares. The biggest challenges werea constant decrease in organic search, how to be different from competitors, and provide ROI from social media. We helped by building a dedicated organic social community and when organic followers were established, we used paid social targeting that enabled us to target more relevant users. As a result, we were able to increase brand awareness by 70%, sales increased by 59%, community engagement increased by 48%, brand’s audience grew to 46%, and web traffic increased by 45%. O2 IAS AcademyView Case Study