Twitter

Does it makes a difference how and what you use the

Twitter for?

If you are considering Twitter as a medium for sales communication, obviously it is not going to work. The short message communication tool allows you to send tweets of up to 140 characters to your followers/subscribers. And making a sales pitch in that character limit and then, inciting the viewers to make a purchase do not work.

In contrast, if you use Twitter as a way of gaining information and intelligence that you can use for future communication and for other social media platforms, you are definitely going to get amazing results.

So, it depends on the way you use Twitter that whether you are going to make or break. The fact is you need a thoughtful strategy to carry out a result-driven campaign on Twitter and that’s where you need to seek help from social media marketing experts. We are glad to inform you that Social Cubicle has experts for all the social media platforms and can help with generating more business through Twitter.

What makes Twitter Unique?

Twitter acts like a micro-blogging tool in the social media world because of the short and disconnected messages it distributes. Tumblr is another example of a micro-blogging tool.

Though Twitter shares some features with other social media platforms, it is the differences only that define it. Here we have highlighted the main differences between Twitter and other major social media platforms.

Facebook:

A tweet is the same as that of a Facebook status update but is short. The main difference lies in the fact that a tweet on Twitter appears in every follower’s feed, unlike the Facebook where only EdgeRank filtered status is shown.

LinkedIn:

A tweet also resembles a short LinkedIn status with the distinction that LinkedIn is based on trusted relationships while Twitter permits you to follow any person you want. And this is helpful in targeting potential customers.

Pinterest:

Like Pinterest, LinkedIn allows you to share photos in the tweet. However, having conversations around that image is easier with Twitter than that of the comment feature on Pinterest.

YouTube:

Twitter lets you include a link to a video but it does not allow you to create your channel or sort our your videos for commentary like you can do in the case of YouTube.

As there are distinctions in the features of Twitter and the other social media platforms, it is clear that a successful marketing strategy on Twitter demands something different. And our Twitter marketing experts at Social Cubicle are well aware of that difference as well as of the tactics which can make your marketing strategies work.

Why should you market on Twitter?

It drives both short and long-term sales

Twitter drives both short and long-term sales through push and pull marketing.

Push marketing is short-term marketing that demands and attracts immediate action from customers. It is used in the specific type of events, especially the ones which are time sensitive, like the festive offers. Also, it can be used for in-store promotions, B2C products solving a particular pain point, and other scenarios. The push marketing strategy on Twitter involves educating the customers about the sale and blasting out sale tweets.

On the other hand, pull marketing is long-term marketing that affects users’ decision-making process in the long run. Pull marketing on Twitter involves figuring out clients’ information and then, using it into the sales strategy.

Why should you market on Twitter?

It drives both short and long-term sales

Twitter users are more likely to shop online

Good tweets can enhance the visibility of your brand

Twitter provides valuable information about the industry

Twitters lets you establish a personal connection with your customers

Twitter users are more likely to shop online

Twitter is one of the best platforms to get access to online shopping crowd. A recent research study depicted that about 73% of Twitter users make purchases online every month. Making regular tweets and sharing valuable content on Twitter lets you stay top of mind for those consumers and increase their chances of moving into your marketing funnel.

Good tweets can enhance the visibility of your brand

A recent announcement by Twitter says that the popular tweets can now show up in the top Google search results. This will not only extend the visibility of your tweets but will also stimulate engagements, increase followers and click-through rate on your website.

Twitter provides valuable information about the industry

If you are not using Twitter, it does not mean that your competitors and other industry-related people are also not using it. By not being on the platform you will not get to know that what people are talking about. It may be something about your brand or some other information that you can use to make your marketing strategies successful.

Twitters lets you establish a personal connection with your customers

Sharing information about your business and products is the obvious use of Twitter. What else it helps you with is establishing a one-to-one connection with your audience/customer. Such interaction not only lets you know the requirements of your customers but also helps you in finding out that what people like or dislike about your company.

Why choose Social cubicle?

We bring to you years of expertise and create business-focused Twitter marketing strategies to provide you with the best results. Right from setting up your Twitter account to making regular posts and then, eventually converting it into a tool that builds brands and generates leads, we will do all for you.

In contrast, if you use Twitter as a way of gaining information and intelligence that you can use for future communication and for other social media platforms, you are definitely going to get amazing results.

Let’s leverage the Twitter power for your business. Get in touch anytime!

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