If you are one of those who are struggling to excel in your chosen business via the Instagram platform, then this is definitely for you. Do you want success but there is no or just a little progress at all no matter how much effort you have put in the work? Then maybe it is time to revise your marketing strategies and refresh them with good, effective, and new ideas. It is always hard for any kind of business to survive in the industry without an active presence on many social media platforms. First of all, the use of Instagram is widely preferable by business pros and highly suggested for beginners since it reaches more than a million people.
As time passed by, it became the leading platform for advertising, promoting brand quality, consumer’s preference in purchasing, and selling alike. It simply means that this kind of social media platform is susceptible to audience advertising for different brands and services offered. It has also been a source of product searching for most people. Why do you have to hear and be reminded of this? There are hundreds and millions of competitors out there, using the platform, with good marketing strategy, and successfully increasing their sales. Do not let yourself get behind and elevate your chances of doing and achieving the same. If you already have an account with a good profile, then it would be easy for you to emerge in different strategies but it does not directly mean that expected sales and results will be served in front of you.
If you want to speed up and develop your offers to a large number of customers for success, then try considering these five easy Instagram marketing ideas for 2021 then soar high and reach far in the field.
Have a business account with an optimized profile
Let us say that you already have your Instagram account for you to look more professional and ready for the business side, then convert that and create your business account and use it. Maybe you are wondering why you still need to create and use a business account since you are not eligible to post something and sell whatever you need on the platform. To make it convincing, a business account can bring you a lot of good benefits and features. Benefits and features that you can never have a chance in accessing using just your account. It includes:
- Messaging inbox for both primary and secondary messages.
- Instagram advertisements, insights, and shopping
- Contact information
- Automated button for call-to-action on your account’s profile
Using a personal account for business is good since it is half-way depending on strategies but if you want to level up your marketing skills to raise your offers, then converting that personal profile of yours to a business account will eventually help you to somehow reach your goals. One of its features that you do not want to skip is that it can help you establish your online store on Instagram. Imagine how huge is your edge to those who do not have the said account. In doing so, it is also important to optimize your profile for a more audience-appealing effect. In this step, establishing a quality Instagram bio is a bit tricky and will mean a lot. Create a short one that will encapsulate the personality and quality of your brand, the URL of your website, market yourself, and convey something using words why people have to follow your account out of bunches of competitor and anything you want to add that you think will help you to reach out for many people. You have to do this because your account’s bio could leave a good impression on those who will read it for a higher likelihood of attracting customers.
Know and set your goals
A social media platform like Instagram is a helping tool you can use to run your business and offers but it is useless unless you determine why you are doing so. What are your goals and purposes why you begin that journey in the very first place? You can start assessing your goals by simply asking yourself these directing questions:
- Do you want to build a business that is widely known online?
- Spread awareness to people through your brands?
- Simply attract buyers to make a purchase of your offers and earn bucks?
- Share or create some opportunities for other individuals or aspiring to start their journey in the field?
No matter what your goals are, they are all important as earning money since, without it, you can never start a thing. It will direct throughout the experience and these are baselines of your actions and decisions. So, set your goals first and do the deeds after. Setting up your goals is where dreaming and actions to make it real and happen takes place.
Know your target market then expand using ads
After clearly setting up your goals and good business profile, try to locate your main target audience. Do your own research of who are your potential customers that will show interest in buying your products, services, and offers. It will largely help you to easily reach out to people in as much as you already know your target market. Since it is an Instagram marketing, try to research facts about it like:
- The age scale of the most active or frequent users of the platform.
- Which place where its residents or people used the platform more often.
- Which country is the target market of the platform?
You can always rely on the results you have gathered in your research but always remember to reach people as far as you can. It does not mean that you will just focus on promoting your business in that area because it turned out that people there are active users of Instagram. It does not have to like that process. Defining your main audience will help you build and share contents that convey directly to that market you think will give you a high probability of sales or attention. If you are the type of person who likes to grab every chance, then reaching a lot of people is highly recommended but focuses more on knowing the right audience for you.
If you already defined the perfect market for you, then expand it using Instagram advertisements. There is no such more appropriate and effective way of showing what you have to offer on a new and larger audience scale than running an ad. Use the relevant pieces of information you have gathered in researching to find your target market so that you can also focus on targeting your ads. More advertisements have more chances of reaching many people and it will bring you subjective outcomes.
Do Instagram lives with influential individuals or personalities
Because it is your goal to reach many individuals to offer whatever you want them to offer or sell to them, do some creative actions that will capture the eyes and attention of many. One strategy that is also recommendable is to present yourself and your products, services, or contents through a tool called Instagram live. Never be hesitant in doing so because this kind of strategy does not just focus on promoting what you want to promote but carries huge potential in connecting with your audience like you are talking to them in a real setting or an in actual time. The following are some lists you can do during your Instagram Live in order for the viewers to acquire extra knowledge and understanding of what you want to convey to them.
- Invite some influential individuals or personalities. Those people are already a big factor in attracting viewers alone.
- Ask your viewers to also ask you some questions regarding your offer.
- Interview someone who already bought, applied, or used your offers for real-life testimonies.
- Give free tutorials if you have time.
- Show the customers some scenes during the making or processing of your offers.
Besides, the partnership or having collaboration with some famous individuals will make your promotion a step higher. Why? Because it will help to increase your offer’s credibility while showcasing it to a new audience. A survey says that almost half of the users of Instagram are influenced to buy something on the platform due to recommendations by famous individuals.
Connect with people
People will not follow you without certain reasons. It is either they like your posts, they have known you for such a long time or quite some time, or any other possible reasons. But, the biggest contributor to it is connection. When you and the customer connect or have something in common, you will both click with each other even without talking or seeing one another in actuality. Based on marketing strategies, what it takes to build a connection to people? How to make the process and build a strong connection to your prospective audience or customers? The simplest answer to that is engagement. Promoting high-quality products, services, or content is already a big edge to other competitors but if you do not spend some time engaging with your customers or to people, chances are they will not continue to show interest in you and your offers too. If you do so and just depend on everything on the marketing strategies you think will help you and ignore comments, believe it or not, you will be ignored too. If you do not want to spend time interacting with people on the platform, then the exposure that you are expecting to get will be quite too as if you do not have an account after all. To make it less hard for you to connect to your prospective customer or target audience, find some time in reading these simple advice which includes:
- Bear in mind to never reject your customers’ comments and nicely respond as best as you can.
- Pay extra attention to accounts with the same scope as yours. If you find it beneficial to follow somebody then do it. Leave them some thumbs up or comments because they may help you get new marketing strategies in the future which you can highly benefit on.
- Always make your account visible.
- Find ways to get engaged in the platform.
- Share, re-post or post in your stories any posts that you think will also help you promote your account and offers.
- Recognize your top fans by at least tagging them in your posts or pin their comments.
There are so many ways on how to engage yourself in the Instagram platform. Even a single comment or conversation can start the process of connecting to others. By simply liking someone’s post or following them can be a way to emerge engagement in your posts or promotions. Besides if you truly love what you are doing, then you will find this way of engaging as fun. It can also make you productive at some point in as much as you will have a higher rate or chance in connecting, responding, and talking to real people and not just speculations.
You can not just simply depend on your sales on your skills alone. Make use of many social media platforms like Instagram to distribute what are your product, services, and offers. As we all know, social media are dominating tools for selling and buying decisions. Since there are already millions of Instagram users and is continuously growing its rate rapidly, it will serve as one of your biggest advantages and edge to the growing numbers of high-quality competitors too. It will be a huge step for you if you make it a primary tool or method in promoting and selling. If you are reading this and you think that you need to improve your marketing strategies on Instagram, then try to consider referring to the above easy ideas. It will help you increase your platform’s presence and of course, will elevate your sales as an outcome. Using the said five easy Instagram marketing ideas and strategy plus your 100% hard work, dedication to your chosen job or field, and most especially trust and faith in the Almighty God, then definitely you can excel in the industry and reach those enticing goals you have built.
Well, we’ve already discussed some of the Instagram marketing ideas for 2021, but there are still many more.
So, what are you waiting for? Just take a step ahead and get your business recognized worldwide.
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